Wine Industry Testimonials

I have had the pleasure of working with Keith Moak for over 30 years, starting with his role as a strategy consultant for Seagram Chateau & Estates. He helped mastermind the launch of Brancott Estates in 2002, well before the advance of the New Zealand Wine Industry in the US market.

Subsequently, Keith served in his marketing capacity as Director of Trade Development and Portfolio Manager at Southern Glazers in Florida. In both roles, Keith displayed strategic acumen, actionable and competitive business insights, and a holistic view of the business.

Keith is above all a change agent who makes things happen and is a man of unquestionable integrity who brings out the best in his clients, peers, and supervisors. I wholeheartedly endorse Keith Moak as a consultant and business partner.

Stephen Brauer, CEO, Evaton, Inc. (Sogrape)

It has been a true pleasure collaborating with you. Your communication was always clear, professional, and timely. Your vast wine knowledge and extensive experience consistently impressed us.

Throughout our cooperation, you demonstrated exceptional reliability and a strong commitment to excellence. You supported our brand, SYLTBAR, with remarkable dedication—always staying on top of every detail. Your proactive approach and attentive follow-through made a substantial difference in our operations.

We highly recommend anyone to reach out to you in your new opportunity as a wine consultant. We are confident that your expertise, professionalism, and passion for the industry will lead to success and provide great value to all who work with you.

Claus and Regina Blohm, Founders, Syltbar

Keith worked proactively to establish goals and incentives with the Southern team. He was always very collaborative in explaining why each incentive would work and how to set it up.

Keith helped tremendously with our programs, which succeeded because he was very communicative with the whole sales team. It is hard to find brand managers that are involved with the sales organization, and Keith was proactive with them.

Keith is a professional with extensive wine knowledge and experience, which will help brands succeed in the US market.

Jorge Nadal Volckaert, Regional Sales Director, USA, Familia Torres

I had the pleasure of working with Keith Moak when I was a supplier, and he was the portfolio director of our distributor, SGWS. Keith is an exceptionally talented, strategic thinker who consistently delivered strong commercial results, despite industry trends. He always did so with great dedication, data-driven decision-making, and creative, concise promotional plans.

Through a transparent, mutually respectful partnership, we were able to build a constructive, trust-based relationship internally and with our customer base. At times, under tight timelines, Keith was able to complete projects while still communicating and promoting our interests clearly and successfully. His deep category knowledge, market instincts, and collaborative approach made him a valuable partner and key driver of growth.

I strongly recommend Keith to any supplier or company seeking an experienced, high-integrity leader in the Beverage Industry.

Patricia Zanatta, Regional Mgr, Palm Bay International

Keith Moak is smart, passionate, and deeply experienced across all sides of the wine & spirits business.  He’s one of the most thoughtful, detail-driven partners I’ve ever worked with. 

Keith is blessed with an analytical mind and a genuine desire to share his knowledge and help both the team and individuals succeed.  He is someone I trust implicitly, and I genuinely miss working with him. 

I highly recommend Keith Moak for anyone looking for expertise, insight, and a true partner in the wine and spirits industry.

Karen Dexter, Region Manager Florida, Terlato

Keith consistently demonstrated a deep level of commitment to helping us grow our portfolio of brands. He was instrumental in helping us create and deliver creative and innovative programming. He was extremely patient while helping us navigate through complex systems across all levels of the organization, and his attention to detail is top notch.

While he has sharp business acumen, Keith also demonstrates deep knowledge in wine—driven by passion with a strong sense of curiosity and deep appreciation for the unique people and places that make wine so special.

Keith is a pleasure to work with. He has a wonderful sense of humor (especially when faced with struggles and challenges), develops strong professional relationships, is an excellent communicator, and can be relied upon to show up ready and willing to do what it takes to win.

Dianna Greene, Eastern Regional Director, Gonzalez Byass USA

It has been a pleasure working with you during your time at SGWS. You combine old school manners with knowledge and passion for wine.

You've always been of great help in getting our wines in stock and tracking our inventory with effectiveness. I could always count on you when needed to bring in new products to the market.

You helped me program the sales with your teams, consistently demonstrating reliability and dedication.

Enrico Veggiato, FL Regional Manager, Empson USA Inc.

I loved working with Keith and our business greatly benefited from his time and attention. Under his guidance, we grew from a share position outside the top ten to the #3 brand in the category in which we compete.

Keith's towering strength is his tenacity—never stopping until obstacles are overcome, solutions are found, and challenges are met.

Moreover, Keith is one of the most genuine and giving people I've ever worked with. Our business would not be what it is today without his help, guidance, and partnership.

Dom Alcocer, President and CEO, Major Wine Supplier

I wanted to take a moment and annotate my relationship with Keith Moak over the last 12 years in the wine & spirits industry. Keith has an amazing work ethic and tremendous knowledge in the industry.

His help in stewarding my brands with Southern Glazers Wine & Spirits has resulted in a 400% increase in sales over the past 12 years. His sense of professionalism and get-the-job-done attitude make him a credit to any brand or project he is a part of.

I would highly recommend partnering with Keith if you are looking to grow and maximize your business in the beverage industry.

 Ryan Doan, VP Sales, SE US, Royal Wine Corp.

I had the pleasure of working closely with Keith during his time at SGWS, where his impact was both immediate and lasting. What distinguished him was his rare ability to combine deep industry knowledge with a genuinely collaborative approach. Keith was consistently available and took the time to dig into critical details, helping me quickly navigate the SGWS organization and build confidence in the complex Florida market.

Keith proved instrumental in the success and growth of Gerard Bertrand wines throughout the state. He excelled at strengthening distributor relationships, systematically unlocking new accounts, and delivering meaningful commercial results. His strategic approach went beyond short-term wins to build sustainable market presence.

Keith brings clarity, integrity, and strategic thinking to every engagement. I would confidently recommend him to anyone seeking an experienced wine professional who understands both market dynamics and the nuances of long-term brand building.

 Srdan Kulenovic, Director of Sales East, Gerard Bertrand, Inc.