Keith Moak
Founder and Principal Consultant
Moak and Company
Marketing and Operations Management Overview
Senior Marketing & Operations Leader with extensive C-Suite experience (COO, GM, VP, Director) and full profit & loss responsibility. Over 30 years driving profitable growth through strategic brand development, marketing innovation, operational excellence, retail strategies, international alliances, and process optimization.
Core Competencies: Strategic Planning | Brand Marketing | Operations Leadership | Digital Marketing | Business Development | Market Research | Product Launch Management | Public Speaking
Wine Industry Certifications
WSET Level 3 Award in Wines (Pass with distinction)
Worldwide, this exam has a 50% pass rate.
WSET Level 3 candidates – Mentor
Wine Scholar Guild: Spanish Wine Scholar (with highest honors)
Court of Master Sommeliers Level One
University of California, Davis - Dept of Viticulture and Enology coursework
Active Member: Wine Scholar Guild
Professional Experience
Southern Glazer’s Wine & Spirits (Florida)
Director, Trade Development
World’s preeminent distributor of beverage alcohol, operating in 44 U.S. states, the District of Columbia, Canada, and through brokerage operations in the Caribbean, Central, and South America.
Cambria Winery / Vineyards of Santa Barbara (Kendall-Jackson Wine Estates)
General Manager
Omega Strategy, Inc. (San Francisco, CA)
Managing director and Co-owner
Robert Mondavi Winery Corp. (Napa, CA)
Marketing Manager
William Hill Winery and Vineyards (Napa, CA)
Vice President, Production Operations
Christian Brothers Sales Company (Napa, CA)
Brand Manager, Wine Imports
Chateau St. Jean Winery & Vineyards (Sonoma County, CA)
Marketing Associate, Export Manager, Visitor Center Manager