A smiling man with glasses and dark hair, dressed in a suit, outdoors in front of lush greenery during sunset.

Keith Moak
Founder and Principal Consultant
Moak and Company

Marketing and Operations Management Overview

Senior Marketing & Operations Leader with extensive C-Suite experience (COO, GM, VP, Director) and full profit & loss responsibility. Over 30 years driving profitable growth through strategic brand development, marketing innovation, operational excellence, retail strategies, international alliances, and process optimization.

Core Competencies: Strategic Planning | Brand Marketing | Operations Leadership | Digital Marketing | Business Development | Market Research | Product Launch Management | Public Speaking

Wine Industry Certifications

WSET Level 3 Award in Wines (Pass with distinction)
Worldwide, this exam has a 50% pass rate.

WSET Level 3 candidates – Mentor

Wine Scholar Guild:  Spanish Wine Scholar (with highest honors)

Court of Master Sommeliers Level One

University of California, Davis  - Dept of Viticulture and Enology coursework

Active Member: Wine Scholar Guild

Logo with a female figure holding a wine glass and text indicating 'WSET Level 3 Wines Certified'.
A circular badge with a red outline and gray background, featuring a stylized profile of a person with hair composed of grapes and a wheat stalk, with the words 'Introductionary Course' in red curved around the top and right side.
Label for Spanish wine with black background, gray text, and two stars. Contains a logo on the left side with a stylized flame and the initials WSG.

Professional Experience

Southern Glazer’s Wine & Spirits (Florida)

  • Director, Trade Development

  • World’s preeminent distributor of beverage alcohol, operating in 44 U.S. states, the District of Columbia, Canada, and through brokerage operations in the Caribbean, Central, and South America.

Cambria Winery / Vineyards of Santa Barbara (Kendall-Jackson Wine Estates)

  • General Manager

Omega Strategy, Inc. (San Francisco, CA)

  • Managing director and Co-owner

Robert Mondavi Winery Corp. (Napa, CA)

  • Marketing Manager

William Hill Winery and Vineyards (Napa, CA)

  • Vice President, Production Operations

Christian Brothers Sales Company (Napa, CA)

  • Brand Manager, Wine Imports

Chateau St. Jean Winery & Vineyards (Sonoma County, CA)

  • Marketing Associate, Export Manager, Visitor Center Manager

Speaker at a wide range of venues: Arizona, California, Colorado, Florida, Georgia, Illinois, Louisiana, New Hampshire, New York, Oregon, Texas, and Washington

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