Direct marketing initiatives, sales strategies, and promotional programs to achieve revenue goals

Manage packaging development and coordinate with winemaking/production teams

Conduct portfolio gap analysis, wine sourcing, and wine list reviews

Facilitate supplier partnerships, planning meetings, and business reviews

Ensure pricing and profit margins align with channel strategy

Leverage analytics to identify market opportunities, trends, and competitive dynamics

Enhance brand visibility through industry events and guest speaking engagements

Deliver customized training and presentations to consumer groups, industry groups and sales teams

Manage incentive programs, inventory, and field sales communications

Coach teams on performance expectations and development